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October 12, 2022
SEO Management
Digi Khata

By April 2021, Digi Khata had just launched their app for online accounting. The site did not have any authority and no work regarding SEO had been done yet. They wanted SEO services that could make their world rock and get maximum downloads for their app. They reached out to us and a  client like DigiKhata was a massive breakthrough for our team. We had to do it and we had to make it right.  

01. Main Challenges and Needs

We started making a strategy. With a lot of Zoom, brainstorming and keyboard sweating, we finally had a couple of answers to our questions. 

  • What is our target audience?
  • How do we measure our progress?

For the progress, we went for a purely data-driven approach. For the audience, we wanted to go for a specific audience. We don’t want to rank for everyone. We wanted to rank for the people that need to manage accounts for their business and would turn to conversions. We wanted maximum downloads. We know one thing about that:

“I cannot give you the formula for success, but I can give you the formula for failure.
It is: Try to please everybody.”
– Herbert Bayard Swope

a. Optimization Goals

Our SEO goals in basic were sorted as follows:
  • Raising SEO Brand awareness
  • Ranking for Brand Keywords
  • Building Domain Authority
  • Increasing Traffic
Let’s tap a little more into these goals:

Raising SEO Brand Awareness

The first goal of the SEO campaign for Digi Khata was to increase brand awareness through search engine optimization. This involved optimizing the website’s on-page and off-page elements to make it more visible in search engine results pages (SERPs). By improving the visibility of Digi Khata’s website, more people were able to discover the brand and learn about its services.

Ranking for Brand Keywords

Another important goal of the SEO campaign was to rank for brand keywords such as “Digi Khata,” “Digital Khata,” and “Online Accounting.” By ranking for these keywords, Digi Khata was able to establish its presence in the market and attract more customers to its online accounting app. This involved conducting thorough keyword research, optimizing the website’s on-page elements, and building high-quality backlinks.

Building Domain Authority

The third goal of the SEO campaign was to build Digi Khata’s domain authority. Domain authority is a metric that indicates the overall strength and authority of a website in search engine rankings. By increasing Digi Khata’s domain authority, the website was able to rank better for its target keywords and attract more organic traffic. This involved building high-quality backlinks from authoritative websites, creating valuable content to be shared, and guest posting on other websites to promote Digi Khata.

Increasing Traffic

The final goal of the SEO campaign was to increase traffic to Digi Khata’s website. By increasing the amount of traffic, the brand was able to attract more potential customers and improve its online visibility. This involved implementing various strategies such as improving website speed, optimizing content for target keywords, creating engaging content, and building high-quality backlinks.

02. On Our Way To Success

After the strategy and planning, we started working as a team on one goal, and that was to get more traffic that turns into conversions.

On-Page Optimization

Once the keywords were identified, the next step was to optimize the website’s on-page elements to make them more relevant to search engines. This involved optimizing the title tags, meta descriptions, header tags, and content on the website to include the target keywords. The website’s content was also revised to make it more informative and user-friendly.

Off-Page Optimization

The off-page optimization involved building links from high-authority websites to increase Digi Khata’s domain authority. This involved outreach to other websites, creating valuable content to be shared, and guest posting on other websites to promote Digi Khata. Our link outreach marketing and content services led to amazing results.

Technical Optimization

Technical optimization involved making the website more user-friendly and accessible to search engines. This included improving site speed, fixing broken links, optimizing images, and ensuring mobile responsiveness.

03. Perfect Result

Implementing SEO strategies help you to rank higher on the search engine’s results page (SERP). This means that when your target customers search for products and services that your industry offers, they are likely to find your website. When you repeatedly appear on the SERP, users become aware of your site and your business. This increases the chances of landing potential customers on your webpages. SEO is less expensive than other online marketing approaches. It also offers higher reward rates when compared to other techniques such as social media marketing, pay per click advertising, and email marketing.

The SEO campaign for Digi Khata yielded impressive results, including:

Increased Organic Traffic

Within a few months, the website’s organic traffic increased by 589%, from 261 to 1800+

Improved Ranking

Digi Khata’s website began ranking on the first page of search engine results for various target keywords, including “Digital Khata” and “Online Accounting.” The ranking keywords were increased by 428%, from 72 to 380.

Increased Brand Awareness

The SEO campaign helped in building brand awareness, as more people became familiar with Digi Khata and its services.

Improved Domain Authority

The backlinking efforts increased Digi Khata’s domain authority from 0 to 30+, which further helped the website to rank better for its target keywords.