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January 29, 2024
Digital Marketing / Google Ads

01. Background & Objectives

Kiltist.com, a prominent brand specializing in Scottish clothing, engaged in a long-term collaboration with our team to enhance its online presence, expand product offerings, and increase sales. The project involved the development of over 700 unique designs for kilts, outfits, sporrans, and tartan vests.

The primary goal was to establish Kiltist.com as a leading online destination for Scottish clothing and accessories, while achieving substantial growth in sales and brand recognition. But there was more to it and that was connecting with the audience and customers on an emotional level. Kiltist wanted to offer real value to the Scottish heritage and culture for the people with Celtic Backgrounds.

“I always wanted to do something that had to do with both culture and business at the same time. That comes from my education in English Literature and my love for Digital Economics. When I found out I could do business with Scottish Clothing, that was it. I had both. Art and Science at the same time. What more could I ask for?”
– Ceo @ Kiltist

02. Working Process

One SEO component called off-site SEO ensures that users of external pages or of social media can find your website. Being optimized for SEO increases the site’s potential to draw customers from other platforms other than the search engine. For instance, when you post content and links to your page on Facebook or Twitter, you are able to promote your website and attract more customers. One of the main goals of SEO is to attract the targeted audience through organic searches. The number of visitors to your site influences your sales and subscriptions. It also promotes the marketing of your products and services. Increased inbound traffic is always good for business because it equates to more conversion opportunities.

Some SEO-related tools such as the Google Keyword Planner and Google Analytics provide quantitative data to help you understand your market, analyze the trends, and know your competitors’ standings. It helps you identify popular and valuable keywords so you can decide how to structure or revise your content.

03. Perfect Result

Implementing SEO strategies help you to rank higher on the search engine’s results page (SERP). This means that when your target customers search for products and services that your industry offers, they are likely to find your website. When you repeatedly appear on the SERP, users become aware of your site and your business. This increases the chances of landing potential customers on your webpages. SEO is less expensive than other online marketing approaches. It also offers higher reward rates when compared to other techniques such as social media marketing, pay per click advertising, and email marketing.